Company
About ASG
A UK engineering and R&D company. We design the real-time control architecture for complex machines, starting with the car.
In one sentence ASG is an engineering company working in real-time distributed control systems: the super-scalar E/E architecture for complex machines, starting with the car.
The company
ASG is a UK company, incorporated and headquartered in the UK. The intellectual property sits here, and so does the decision-making. It is an engineering and research-and-development company: it designs and develops the architecture, the ASG protocol and the control-module IP. It does not run a factory.
The team is based in London, Leicester, Manchester and other parts of the UK, with colleagues abroad; this is a distributed team, not a headquarters-and-plant split. ASG is a member of the SMMT.
The UK became the company’s base in late 2024, to hold the IP and take the architecture to the automotive market in earnest.
What we do
The core discipline is electronic R&D: innovative combinations of hardware and software, and the systems engineering to make them behave as one. Electronics are close to half the cost of a modern car and that share is still rising; ASG exists to change what that electronic architecture costs to build and how it behaves.
ASG is the current application: one ring for power and data in place of the harness and its buses, and one shared vehicle state committed every millisecond in place of many loosely-coupled controllers. The technology section sets out the protocol, the hardware and the timing model in full.
Heritage and expertise
The core team has worked together for decades, first on one-off engineering projects and internal R&D, and now as a single company. Every engineer on it has a strong formal engineering education, and the most senior has held a key technical position since 1988. Before incorporating in the UK it ran pilots and development engagements with vehicle manufacturers, a Tier 1 supplier and a telecoms operator.
The control-systems thinking behind ASG has a long lineage. It reaches back to autonomous flight-control work of the 1980s, including a spacecraft that completed a fully autonomous flight and landing in 1988, and it has been carried forward and refined by successive engineers through industrial systems and then, continuously since 2000, automotive electronics and control systems: twenty-six years and counting. That long refinement is much of why the architecture is as compact and as robust as it is.
Before ASG, the same team designed and built full node controllers and software for individual vehicle systems in their own right: seating, cooling, lighting, motor control, each scoped to a single physical zone of the car (a driver’s side, a passenger’s side, a front bumper) rather than the whole vehicle - the same zone-first thinking ASG applies today. That work was demonstrated in person at the premises of a European vehicle manufacturer, a Japanese vehicle manufacturer and a German Tier 1 supplier.
The team is international, and it deliberately pairs communications and radio engineering with automotive systems experience: the OFDM channel and the synchronous commit come from the communications side; the packaging, the connectors and the integration path come from the car side. The team page lists the senior leadership.